Amanda graduated as an Optometrist from Hogeschool van Utrecht, NL and worked in private practice before moving to the UK in 2000 where she worked in clinic and practice management for several multiples. Amanda worked at Johnson and Johnson Vision in 2009 in the role of EMEA Marketing Intern and Product Manager UK before joining Alcon as Professional Services Marketing Manager UK in 2012. She joined CooperVision in 2015 as Professional Services Marketing Manager for Europe and in July 2019 moved into the role of Global Customer Category Manager. She holds an MBA from Cass Business School London and is a fellow of the BCLA.